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Would YOU pay £79 for the 'Rolls-Royce of bras'? Latest model from Rigby & Peller features boomerang panels and comes in 69 different sizes

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  • Would YOU pay £79 for the 'Rolls-Royce of bras'? Latest model from Rigby & Peller features boomerang panels and comes in 69 different sizes

    To look at it, you would never imagine this pretty blue bra was such a complex construction. Take a guess at how many pieces it takes to make one — ten perhaps?

    With two straps, underwire, panels for the cups and back, lace for a feminine touch, elastic, the hooks and eyes to do it up and a couple of sweet little ribbons.

    Triple that number and you still wouldn’t have enough. It takes an astounding 45 separate components to make up this bra — three times as many as any High Street model.

    What you see is a veritable feat of engineering — indeed, the Madison, one of PrimaDonna’s best-selling models sold at lingerie firm Rigby & Peller has more parts than a digital radio, which has an average of 20. And each has a crucial role to play in giving women a comfortable and flattering fit.

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