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Does bralet boom spell the end of high-rise boobs?

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  • Does bralet boom spell the end of high-rise boobs?

    Ahh, that perfect ping at the end of the day.

    After hours of being prodded and pinched, the unclasping of your underwired bra is a relief like no other.

    Women have been wearing underwires since the 1930s, but it seems we're falling out of love with lingerie with in-built scaffolding.

    A more confident consumer is craving comfort and a natural silhouette - and what women want in this fiercely competitive, billion-dollar industry matters.

    Read More:
    #PayForYourPorn
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