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Death of Club 18-30? Thomas Cook 'calls time on the brand it has owned for 20 years' as millennials opt for 'ego travel' rather than a cheap week of sun, sex and alcohol

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  • Death of Club 18-30? Thomas Cook 'calls time on the brand it has owned for 20 years' as millennials opt for 'ego travel' rather than a cheap week of sun, sex and alcohol

    Club 18-30 - a brand known for cheap holidays full of sun, sex and ridiculous amounts of alcohol - could soon be coming to an end.

    Specialising in trips to Malia, Ayia Napa or Magaluf, the brand operated with the fitting slogan of: 'It's go big or go home and only the legendary will do’.

    At its peak the company was sending around 100,000 people abroad every year and even generated a cult TV series.

    Yet millennials today favour holidays that show them in a better light on social media - with passed out drunk photos no longer the look they are going for.

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